Leveraging Customer Personas for Business Strategy
Explore how to create and use customer personas to enhance your business strategy.
9 min read
Applying Industry Research
Turn industry research into actionable skills and strategies for business success.
Generative AI, Large Language Models and the Business of Content Creation
Wondering what the deal is with generative AI? Our Global Head of Product Development discusses key considerations and lessons learned during her recent journey with GenAI.
Jocelyn Phillips
10 min read
Big Data, Better Decisions: Unlock Market Insights That Drive Growth
Drive business growth through effective big data analytics and overcome challenges.
6 min read
Six Key Retail Trends for Bankers
Dive into six trends shaping the future of retail, and how bankers can take advantage of the sector's growth.
Mary Kay Schneider
5 min read
Diversifying with C&I Lending
Discover how banks can find growth and mitigate risk with an increased focus on commercial and industrial loans.
Scott Iverson
3 min read
Using Porter’s Five Forces to Develop Business Strategies
Harness Porter’s Five Forces for strategic planning, integrate industry research, anticipate market shifts and secure your competitive edge.
6 min read
These Are Your Most Profitable Cash Management Clients
Understand cash management profitability in commercial banking and find the industries where your most profitable cash management clients operate.
Chris Nichols
6 min read
Financial Benchmarks: Elevate Your Decisions With Data
Learn how financial benchmarking can help your business stay competitive and succeed in the long run.
8 min read
From Crisis to Opportunity: How Relationship Managers Are Navigating Poor Credit Quality
Learn what’s behind declining credit quality and how to leverage industry intelligence for stronger, smarter lending decisions.
Mark Thompson
4 min read
Seeing the Bigger Picture: The Importance of Understanding Your External Environment
No industry operates in isolation, so staying on top of external forces that affect your industry keeps your business ahead of the competition.
11 min read
The Deposit Strategy Summit - Bringing Together Bankers with a Common Goal
Discover the latest deposit trends, best practices for selling deposit products and how to differentiate yourself and build strong relationships.
Matt Murphy
4 min read
Back to Basics for Bankers: Managing Through the Uncertainty of Tariffs
With Falguni Desai, Sr. Strategy Advisor in Banking & Capital Markets at Microsoft, explore strategies for banks across various divisions to navigate tariff uncertainty.
Jim Fuhrman
7 min read
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