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May 16, 2024 - �鶹��, the global leader in industry research, is proud to announce the expansion of its Europe Collection, marking a significant milestone in its commitment to providing comprehensive insights into European markets. 

�鶹�� has significantly broadened its coverage to include non-EU countries, reflecting the evolving needs of its clients and the dynamic nature of the European business landscape. 

“Industry trends in Europe are in no way new to �鶹��. Our reports have covered the EU for several years now,” says Product Manager, Thomas Falconer. “Over the years,” he continues, “it has become increasingly clear that the likes of Norway, Switzerland, and the UK – all sitting beyond the EU’s boundaries – provide valuable competitive advantages in a number of industries.”  

“As we expand our analysis of Europe into non-EU countries, we provide our users with a holistic picture of market potential across 37 countries – plus critical performance metrics that multinational businesses in Europe require.” -Thomas Falconer, Product Manager

With an impressive collection of more than 14,000 national and European reports, and benchmarking tools that are second-to-none, �鶹��’s European research has been well-received by early adopters, who say: 

“We are thrilled with the depth of insights and the utility of �鶹��’s Country Benchmarks. Finding like-for-likes at the national level has historically been difficult for us, especially outside the EU. Having these benchmarks will be invaluable for our consulting projects across the continent. We're excited to integrate these reports into our workflow and explore the full potential they offer." - Top ranking global consulting firm 

"As an M&A advisory firm, our success depends on the strength of our strategic planning. �鶹��’s European reports have exactly what we need to compare and benchmark countries against each other and uncover strategic advantages. Having access to their comprehensive European datasets will be instrumental in the initial stages of our projects.” – M&A firm specialising in mid and lower-mid market projects 

The new benchmarking features are making the biggest splash for a reason. Housed in the new Country Benchmarks chapter, �鶹��’s comparative data facilitates multinational analyses. Users can now compare and benchmark industry structure, productivity and performance metrics, and other market dynamics across multiple countries and against the European standard for 450+ industries.  

These capabilities will play a critical role in guiding growth strategies, investment decisions and prospecting efforts.  

“The enhancements to �鶹��’s Europe Collection are already transforming how our users utilise research in their day-to-day, giving them the autonomy to uncover Europe’s economy as a whole or hone in on country-specific data to uncover the best possible business opportunities.” - Stuart Baillie, Managing Director, Europe

In addition to supporting benchmarking use cases, �鶹��’s enhanced Europe Collection will change the game for strategy-savvy professionals seeking compelling analysis and persuasive data visuals to tell their stories. Pitch books, valuation decks, business plans and strategy roadmaps will benefit greatly from: 

• Industry insights: Concise analysis of recent industry trends, key success factors, external forces and the industry outlook take presentations to the next level and get business professionals up to speed before heading into high-stakes meetings. 
• Performance heat maps: Now covering four different performance metrics (revenue, wages, employment and number of businesses), �鶹��’s interactive heat maps provide 360-degree insight into the standout countries in any industry. 
• Major companies listing: Organised in a downloadable table, �鶹�� presents 10 of the most prominent industry operators in Europe, including their market share, revenue and profit figures, and year-to-year trends in performance metrics. 
• Country rankings: Listed in a comprehensive data table, �鶹�� compiles the top-to-bottom national markets across Europe, ready to be sorted by revenue, business activity and three other performance levers.  
• Industry forecasts: Covering 10+ years of historical and forward-looking market size and performance data, �鶹�� shows you what’s in store for the next five years. Used in conjunction with our Country Benchmarks chapter, users can add context when they compare market size data from country to country and against the Europe average. 

�鶹��'s extensive European coverage empowers businesses with the insights they need to make informed decisions, build trust with stakeholders and stay ahead of the competition.